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Alternative approaches and special applications

Titre :	Alternative approaches and special applications Ajouter au panier
Titre de série :	Methods in consumer research, volume 2
Auteur(s) :	Gastón Ares, Éditeur scientifique Paula Varela, Éditeur scientifique
Type de document :	Livre
Sujets :	Consommateurs ; Réalité virtuelle ; Aliments ; Comportement -- Psychologie ; Physiologie ; Aliments -- Analyse sensorielle ; Enfants ; Consommateurs âgés ; Repas ; Comportement alimentaire ATTITUDE DE CONSOMMATION
Résumé :	Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in th[...] Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.
Editeur(s) :	Cambridge : Woodhead Publishing
Date de publication :	2018
Collection :	Woodhead Publishing Series in Food Science, Technology and Nutrition
Format :	1 vol. (XVIII-478 p.) / ill. en noir et en coul., couv. ill. / 24 cm
Note(s) :	Bibliogr. Index
Table des matières :	Part I. Doing consumer research 1. Contextual influences on consumer responses to food products 2. Evoked contexts 3. Immersive techniques and virtual reality 4. Evaluation of meals and food pairings 5. Situational factors and the design of in situ evaluations Part II. Health-related Issues 6. Measuring appetite and food intake 7. Measuring satiety and satiation 8. Methodological approaches for measuring consumer-perceived well-[...] Part I. Doing consumer research 1. Contextual influences on consumer responses to food products 2. Evoked contexts 3. Immersive techniques and virtual reality 4. Evaluation of meals and food pairings 5. Situational factors and the design of in situ evaluations Part II. Health-related Issues 6. Measuring appetite and food intake 7. Measuring satiety and satiation 8. Methodological approaches for measuring consumer-perceived well-being in a food-related context Part III. Psychological and Physiological Measurements 9. Measuring implicit associations in food-related consumer research 10. Automatic facial expressions analysis in consummer science 11. Physiological measurements, EEG and fmRI 12. Eye tracking in consumer research Part IV. Designing Studies for Specific Populations 13. New develelopments in sensory and consumer research with Children 14. Improving food sensory quality with and for elderly consumers 15. Designing consumer research studies for low-income population Part V. Consumer Research with Non-food Products 16. Cosmetic products 17. Consumer evaluation of nonfood products 18. Consumer-driven product design
Langue(s) :	Anglais
Identifiant :	978-0-08-101743-2
Lien vers la notice :	https://infodoc.agroparistech.fr/index.php?lvl=notice_display&id=195341

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