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Titre :	New approaches to classic methods Ajouter au panier
Titre de série :	Methods in consumer research, volume 1
Auteur(s) :	Gastón Ares, Éditeur scientifique Paula Varela, Éditeur scientifique
Type de document :	Livre
Sujets :	Consommateurs ; Consommateurs -- Comportement ; Perception ; Analyse qualitative ; Ethnologie ; Analyse sensorielle ; Consommation ; Consommateurs -- Préférences ; Aliments -- Consommation -- Aspect sociologique ; Réseaux sociaux (Internet) ; Segmentation du marché ATTITUDE DE CONSOMMATION ; PANEL DE CONSOMMATEUR
Résumé :	Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and co[...] Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.
Editeur(s) :	Cambridge : Woodhead Publishing
Date de publication :	2018
Collection :	Woodhead Publishing Series in Food Science, Technology and Nutrition
Format :	1 vol. (XX-630 p.) / ill. en noir et en coul., couv. ill. / 24 cm
Note(s) :	Bibliogr. Index
Table des matières :	Part One: Introduction 1. Recent advances in consumer science 2. Complexity of consumer perception: thoughts on pre-preduct launch research Part Two: Qualitative Techniques 3. New approaches to focus groups 4. Projective techniques 5. Using Ethnography in Consumer Research 6. Application of social media for consumer research Part Three: Liking and Beyond 7. Product performance optimization 8. Consumer-based methodologies [...] Part One: Introduction 1. Recent advances in consumer science 2. Complexity of consumer perception: thoughts on pre-preduct launch research Part Two: Qualitative Techniques 3. New approaches to focus groups 4. Projective techniques 5. Using Ethnography in Consumer Research 6. Application of social media for consumer research Part Three: Liking and Beyond 7. Product performance optimization 8. Consumer-based methodologies for sensory characterization 9. Dynamics of consumer perception 10. Affect-based discrimination methods 11. Emotional response to products 12. Recent Developments in conceptual profiling 13. Methodological challenges of research in nudging Part Four: Consumer Segmentation 14. Statistical approaches for consumer segmentation 15. Including context in consumer segmentation: a literature overview shows the what, why and how 16. Oral processing, implications for consumer choice and preferences 17. Consumer Segmentation Based on Genetic Variation in Taste and Smell Part Five: Influence of Extrinsic Product Characteristics 18. Expectations- blind/informed testing 19. Conjoint analysis in sensory and consumer science: Principles, applications and future perspectives 20. Credence 21. Information Display Matrix 22. Experimental economics to evaluate consumer preferences
Langue(s) :	Anglais
Identifiant :	978-0-08-102089-0
Lien vers la notice :	https://infodoc.agroparistech.fr/index.php?lvl=notice_display&id=195340

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