Infodoc : Sciences, Techniques et Culture

Résumé de l'éditeur : "A guide on how to create and implement a powerful, action-oriented strategy that gets results, it shows how to cut through the buzz-words and half-baked goals of "bad strategy" ans provides a clear (and entertaining) understanding of how to master the power of "good strategy". For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.