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Food industry design, technology and innovation

Titre :	Food industry design, technology and innovation Ajouter au panier
Auteur(s) :	Helmut Traitler Birgit Coleman Karen Hofmann
Type de document :	Livre
Sujets :	INDUSTRIE ALIMENTAIRE ; TECHNOLOGIE ; INNOVATION
Résumé :	Food products have always been designed, but usually not consciously. Even when design has been part of the process, it has often been restricted to considerations of packaging, logos, fonts and colors. But now design is impacting more dramatically on the complex web that makes up our food supply, and beginning to make it better. Ways of thinking about design have broad applications and are becoming central to how companies compete. To succeed, food designers need to understand consumers and envision what they want, and to use technology and systems to show they can deliver what has been envisioned. They also need to understand organizations in order to make innovation happen in a corporation. The authors of this book argue that design has been grossly underestimated in the food ind[...] Food products have always been designed, but usually not consciously. Even when design has been part of the process, it has often been restricted to considerations of packaging, logos, fonts and colors. But now design is impacting more dramatically on the complex web that makes up our food supply, and beginning to make it better. Ways of thinking about design have broad applications and are becoming central to how companies compete. To succeed, food designers need to understand consumers and envision what they want, and to use technology and systems to show they can deliver what has been envisioned. They also need to understand organizations in order to make innovation happen in a corporation. The authors of this book argue that design has been grossly underestimated in the food industry. The role of design in relation to technology of every kind (materials, mechanics, ingredients, conversion, transformation, etc.) is described, discussed, challenged and put into proper perspective. The authors deftly analyze and synthesize complex concepts, inspiring new ideas and practices through real-world examples. The second part of the book emphasizes the role of innovation and how the elements described and discussed in the first parts (design, technology, business) must join forces in order to drive valuable innovation in complex organizations such as large (and not so large) food companies. Ultimately, this groundbreaking book champions the implementation of a design role in defining and executing business strategies and business processes. Not only are designers tremendously important to the present and future successes of food corporations, but they should play an active and decisive role at the executive board level of any food company that strives for greater success.
Editeur(s) :	HOBOKEN : John Wiley & Sons, Inc.
Date de publication :	2015
Collection :	IFT Press series
Format :	1 vol. (XVI-292 p.) / ill., couv. ill. en coul. / 25 cm
Note(s) :	Bibliogr. Index
Table des matières :	Part 1 THE ROLE OF DESIGN AND TECHNOLOGY IN THE FOOD INDUSTRY 1 Design and technology All is flowing: π ́ αντα ’ρϵ̃ı How design influences our lives: form and function The HGTV effect Design in the food industry Reasonable price Adapted for small families, households with smaller numbers of people Safety Easy to open Easy to see Easy understanding of label claims Easy handling The role of product desi[...] Part 1 THE ROLE OF DESIGN AND TECHNOLOGY IN THE FOOD INDUSTRY 1 Design and technology All is flowing: π ́ αντα ’ρϵ̃ı How design influences our lives: form and function The HGTV effect Design in the food industry Reasonable price Adapted for small families, households with smaller numbers of people Safety Easy to open Easy to see Easy understanding of label claims Easy handling The role of product design in the food industry 2 Design: from object to process The expanding role of design Why now? Drivers of change = the industry shifts + design expands New platforms / new options Speed to market / direct to market / new retail models Open innovation / systems innovation Creative economy / sharing economy Maker culture / hacker culture / DIY / new craft 3D Printing Being design driven: icons at the intersection of business and design The value of the designer: a new mindset The era of the design entrepreneur Design impact: making / meaning / transforming Design as a process of exploration (making) Design as a process of creating relevance (meaning) Design as a catalyst for change (transforming) The future of meaningful product experiences: design delivers Creating meaningful food experiences 3 How food companies use technology and design Form and function in action Importance of design in the consumer goods industry The role of technology and design in packaging innovation and renovation Food safety, quality & environment Supply chain Suppliers Costs Consumers Customers Manufacturing 4 Design and technology in academia: a new approach From the beginning to today The sponsored project: redefining products, experiences, brands and systems Design as process for exploration Design as a process for creating relevance Design as a process of transformation The expanding role of design/business being design driven + design being business driven From “multi-discipline” to “über-multi-discipline” and the future of “design +” Preparing the next generation of innovators/the “experience portfolio” New ventures in design education/from non-profit to for-profit The future of design and technology in academia: new models/new schools/new programs 5 Design and the business world Design: the helper for business and technical Design: the connector of business elements The “n-dimensional design space” in the business environment Typical and desirable business interactions inside today’s consumer goods industry Design: the enabler for logistics and supply chain Design as a counterfeit fighter The way forward: “down-to-earth design” The future: design is management 6 The corporate reality in a changing world The decision makers in our society: a “new order” The decision makers and takers in the corporate environment Some historic lessons in complexity building The profit margin race Venture capital (VC): decision makers become risk averters Utopia: from old reality to a new reality? 7 Design and technology: innovation is the connector Design: beyond connecting business elements How companies define their business strategies: a short historical perspective From strategy to action The Nestlé example The Unilever example The PepsiCo example The General Mills example The Kraft example Design as an integral part of business plans and marketing strategies: a possible reality? The elements of a typical business plan Innovation as connector of technology and design Innovation in design and technology can influence how the food industry operates Examples from the Nestlé Company Examples from P&G Examples from the Unilever Company How commitment to innovation can influence the corporate environment: a first glimpse Part 2 INNOVATION: THE MUCH TALKED ABOUT, YET NOT WELL UNDERSTOOD ELEMENT 8 Innovation understood Innovation and creativity: the four stages of value creation People and attitudes How to be an innovator in the food industry Innovations and inventions in food and beverages: a short historical overview Where and when does innovation begin? The people in the food industry Commitment to innovation 9 Nurturing the innovators “People are our most important assets” How the right people are best supported: define values Continuous learning How can design contribute to continuous learning? Supporting innovators in driving their innovations through complex organizations The secret of sharing Personal nurturing tools 10 The innovation tools From rituals to innovation tools The innovation environment Execution Quest Movie Fog From brainstorming to creative problem solving (CPS) The divergence—convergence pain FastPack: a brainstorming exercise specially designed for packaging development The IdeaStore Inside the box 11 From open innovation to partnerships From open innovation to partnerships: a logical transition The creation of the innovation partnership model How to deal with intellectual property in innovation partnerships Turning partnerships into successful and sustainable endeavors The future of open innovation and innovation partnerships 12 What can the food industry learn from Silicon Valley? Hi, I am a connections explorer Six degrees of separation The strength of weak ties Formal approaches to innovation partnerships Singularity University Corporate venture groups and innovation labs Bridge organizations But how does somebody become a networker or connector or a connections explorer? The power of networking: networking principles Silicon Valley and its eco-system What about food and tech incubators/accelerators/co-working spaces in the USA and the San Francisco Bay Area? Food incubators and accelerators outside of Silicon Valley What else does the food industry borrow from Silicon Valley? More Examples A food revolution beyond Silicon Valley Funding good design is now officially mainstream Who are the food and design start-up players? 13 What was it all about? An attempt at a conclusion A few moments in the life of Manny Middle From field to fork Manny Middle discovers the role of design Minnie Middleton takes a closer look at the role of technology and discovers the concept of supplier partners Minnie Middleton discovers the value of innovation in her company Minnie Middleton and Manny Middle discover the power of networking and travel to Silicon Valley Epilogue: the questionnaire Feedback from the Unilever CEO Other feedback, combined from several “voices” from the industry
Langue(s) :	Anglais
Identifiant :	978-1-118-73326-4
Lien vers la notice :	https://infodoc.agroparistech.fr/index.php?lvl=notice_display&id=181957

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