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Managerial economics and business strategy

Titre :	Managerial economics and business strategy Ajouter au panier
Auteur(s) :	Michael R. Baye
Type de document :	Livre
Sujets :	Gestion Économie ; Marché mondial STRATEGIE
Résumé :	This book remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for its real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Seventh Edition retains all of the key signature features of previous editions and incorporates new features to enhance students’ learning experiences and make it easier to teach from the book. These include updated headlines, new and updated inside business applications, and new end-of-chapter material.
Editeur(s) :	New York : McGraw-Hill/Irwin
Date de publication :	2010
Mention d'édition :	7e ed.
Format :	xxxii, 621 p. / ill. / 24 cm
Langue(s) :	Anglais
Identifiant :	978-0-07-337596-0
Lien vers la notice :	https://infodoc.agroparistech.fr/index.php?lvl=notice_display&id=160193