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Titre :	Consuming experience Ajouter au panier
Auteur(s) :	Antonella Carù, Éditeur scientifique Bernard Cova, Éditeur scientifique
Type de document :	Livre
Sujets :	MARKETING ; ATTITUDE DE CONSOMMATION ; CONSOMMATION 23.1 (MARKETING-COMMERCE)
Editeur(s) :	London : Routledge
Date de publication :	2007
Format :	1 vol. (XVI-203 p.) / ill., couv. ill. en coul., index / 24 cm
Table des matières :	Part 1 SETTING UP THE SCENE OF THE CONSUMER EXPERIENCE 1 Consuming experiences: an introduction 2 Agents in paradise: experiential co-creation through emplacement, ritualization, and community 3 Consumer immersion in an experiential context Part II CONSUMER-DRIVEN EXPERIENCES 4 I feel good - who needs the market? Struggling and having fun with consumer-driven experiences 5 Consumption experiences and product meanings: pasta for young Italian[...] Part 1 SETTING UP THE SCENE OF THE CONSUMER EXPERIENCE 1 Consuming experiences: an introduction 2 Agents in paradise: experiential co-creation through emplacement, ritualization, and community 3 Consumer immersion in an experiential context Part II CONSUMER-DRIVEN EXPERIENCES 4 I feel good - who needs the market? Struggling and having fun with consumer-driven experiences 5 Consumption experiences and product meanings: pasta for young Italian consumers 6 The blandness and delights of a daily object Part III CO-DRIVEN EXPERIENCES 7 Consumption experience, self-narrative, and self-identity: the example of trekking 8 The drivers of hedonic consumption experience: a semiotic analysis of rock concerts 9 Fashion as the ultimate experiential object: the case of Issey Miyake's A-POC brand Part IV COMPANY-DRIVEN EXPERIENCES 10 Converging industries through experience: lessons from edutainment 11 How value-based brands create valuable experience: the case of sports brands 12 Re-enchantment of retailing: toward utopian islands Part V CONCLUSION 13 Consuming experience: retrospects and prospects
Langue(s) :	Anglais
Identifiant :	978-0-415-38244-1
Lien vers la notice :	https://infodoc.agroparistech.fr/index.php?lvl=notice_display&id=157131

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Localisation	Emplacement	Section	Cote	Support	Disponibilité
Massy	Économie	MARKETING-COMMERCE	CAR 23.1	Papier	Consultable sur place Exclu du prêt

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