| Titre : | Call to action : secret formulas to improve online results | | Type de document : | texte imprimé | | Auteurs : | Bryan Eisenberg ; Jeffrey Eisenberg | | Editeur : | Austin : Wizard Academy Press | | Année de publication : | 2005 | | Importance : | 1 vol. (XII - 314 p.) | | Présentation : | ill., couv. ill. en coul. | | Format : | 26 cm | | ISBN/ISSN/EAN : | 978-1-932226-39-3 | | Langues : | Anglais (eng) | | Catégories : | Liste Plan de classement
23.1 (MARKETING-COMMERCE) [Classement Massy]
RAMEAU
Marketing ; Communication ; Sites Web ; Vente ; Relations avec la clientèle
| | Résumé : | Call to Action presents an overview of the principles and tactics of conversion rate marketing as developed and practiced by the legendary Eisenbrothers, Bryan and Jeffrey, founders of Future Now, Inc. Since the company's inception in 1998, Future Now has pioneered the science and art of online conversion, focusing exclusively on helping clients persuade and convert their traffic into leads, customers, and sales based on their proprietary Persuasion Architecture and proven conversion-rate optimization techniques.Within the pages of this fabulous hardback, Bryan and Jeffrey will walk you through the 5 phases of web site development, from the critical planning phase, to developing structure, momentum and communication, to articulating value. Along the way, they offer advice and practical applications learned from years of experience "in the trenches." You will learn about persona-based design and persuasion scenarios, how to choose and evaluate key performance in-dicators, and how to distinguish copy that will earn its keep, along with dozens of other insights, each one worth ten times the price of the book.Call to Action will help you understand the roles of usability, information architecture and search engine optimization in the context of conversion rate marketing.Bryan and Jeffrey also bring you the voices of specialists in the industry, offering strategies and tips from those who have successfully turned principle into practice.The most comprehensive book of its kind, Call to Action is both a step-by-step, how-to manual and a treatise on the true nature of conversion. | | Type de document : | Livre | | Permalien de la notice : | https://infodoc.agroparistech.fr/index.php?lvl=notice_display&id=195990 |
Call to action : secret formulas to improve online results [texte imprimé] / Bryan Eisenberg ; Jeffrey Eisenberg . - Austin : Wizard Academy Press, 2005 . - 1 vol. (XII - 314 p.) : ill., couv. ill. en coul. ; 26 cm. ISBN : 978-1-932226-39-3 Langues : Anglais ( eng) | Catégories : | Liste Plan de classement
23.1 (MARKETING-COMMERCE) [Classement Massy]
RAMEAU
Marketing ; Communication ; Sites Web ; Vente ; Relations avec la clientèle
| | Résumé : | Call to Action presents an overview of the principles and tactics of conversion rate marketing as developed and practiced by the legendary Eisenbrothers, Bryan and Jeffrey, founders of Future Now, Inc. Since the company's inception in 1998, Future Now has pioneered the science and art of online conversion, focusing exclusively on helping clients persuade and convert their traffic into leads, customers, and sales based on their proprietary Persuasion Architecture and proven conversion-rate optimization techniques.Within the pages of this fabulous hardback, Bryan and Jeffrey will walk you through the 5 phases of web site development, from the critical planning phase, to developing structure, momentum and communication, to articulating value. Along the way, they offer advice and practical applications learned from years of experience "in the trenches." You will learn about persona-based design and persuasion scenarios, how to choose and evaluate key performance in-dicators, and how to distinguish copy that will earn its keep, along with dozens of other insights, each one worth ten times the price of the book.Call to Action will help you understand the roles of usability, information architecture and search engine optimization in the context of conversion rate marketing.Bryan and Jeffrey also bring you the voices of specialists in the industry, offering strategies and tips from those who have successfully turned principle into practice.The most comprehensive book of its kind, Call to Action is both a step-by-step, how-to manual and a treatise on the true nature of conversion. | | Type de document : | Livre | | Permalien de la notice : | https://infodoc.agroparistech.fr/index.php?lvl=notice_display&id=195990 |
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